What do you see?

Television commercials have scripts right? The decisions are made by more than one person right? How then is it possible that a commercial can be so mind numbingly bad as to contain the following dialog?
Announcer: “What do you see when you look at [blah blah car]?
Woman: “I see a man who knows where he’s going in the world.”
Man: “I see a woman who can make seats disappear.”