Nascar Guitars

I saw these Nascar Guitars in the latest Zzounds catalog. Now maybe it’s just me, but I just can’t see any connection between auto racing and acoustic guitar music. Are the winning drivers expected to serenade the crowd with the sweet sound of strummed strings after their aggressive display of pedal pressing and wheel turning? Or is it simply that there is nothing left on the car to sponsor so the cars themselves are now sponsering other everyday items?