There was a comment about the Lexis points that compared them to the famous Harrier Jet case. The story goes like this: Pepsi made a television commercial advertising their Pepsi Points promotion. As consumers collected Pepsi Points, they could turn them in for various items. At the end of the commercial, a student arrives at school in a Harrier Jet, and the words “HARRIER FIGHTER 7,000,000 PEPSI POINTS” are displayed on the screen.
Someone actually scraped together 7,000,000 points and tried to get the jet. Pepsi wouldn’t comply and found themselves as a defendant in federal court.
The court explains the commercial in detail:
The three boys gaze in awe at an object rushing overhead, as the military march builds to a crescendo. The Harrier Jet is not yet visible, but the observer senses the presence of a mighty plane as the extreme winds generated by its flight create a paper maelstrom in a classroom devoted to an otherwise dull physics lesson. Finally, the Harrier Jet swings into view and lands by the side of the school building, next to a bicycle rack. Several students run for cover, and the velocity of the wind strips one hapless faculty member down to his underwear. While the faculty member is being deprived of his dignity, the voiceover announces: “Now the more Pepsi you drink, the more great stuff you’re gonna get.”
The cite is Leonard v. PepsiCo, Inc., 88 F. Supp. 2d 116 (S.D.N.Y. 1999). Or you can just click here. The description of the commercial is well worth it.
Now, lets hypothetically imagine that Lexis and Westlaw offered the Harrier Jet. Based on a sticker price of $23.7 million, it would take about 1.15 billion Lexis and Westlaw points to buy one. If only these points were transferable…