Protoculture is a new t-shirt maker with some great designs. Their shirts are sometimes smart, sometimes funny, and sometimes delivered with so much hipster pretension as to make them unpretentious – which, in turn, makes them pretentious again. It doesn’t make any sense does it? Well, neither do a lot of the designs (but in a good way).

Seriously though, I love an original shirt, and I’m glad that technology is lowering the barriers to entering the shirt business. This is saving us from Urban Outfitter domination. Protoculture’s $25 price is a bit steep, but mitigated by their free shipping and the fact that they use American Apparel shirts (higher quality than Hanes and the like).